A McJob is a good job
The Oxford English Dictionary describes a McJob as:
An unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector
Now McDonald's is organising a petition to get this definition changed. Well, good luck with that.
Actually I mean it, good luck with that.
In his stimulating book The Dream and the Nightmare, Myron Magnet explains that stigmatising low wage jobs is a social disaster. It involves the middle class sending a signal that such a job is demeaning and hardly better than the dole.
Since the most important step a person can take on the social ladder is to get a job and stick at it, McJobs need to be defended from their critics.
Where do I sign, Ronald?

Has amyone inquired as to how much a franchisee, or manager can earn? There might be a few Bankers lining up as
'burger flippers'
Posted by: Desmond Taylor | 20 Mar 2007 22:44:12
yeah, ok, Daniel. The day you sign up to flip burgers is the day i join the Tory party.
Good luck!
Posted by: Rowan Lubbock | 21 Mar 2007 11:50:42
Sorry but the meaning of the word is given by usage not the whims of the OED. McDonalds are the dominant player in an industry noted for mind-meltingly tedious low-paid work. They enjoy the up side, they have to live with the down side.
Posted by: Stu | 21 Mar 2007 14:08:15
McDonald's needs to hire someone who knows something about the OED. The OED doesn't determine definitions - it just describes how a word has been used in literary history. The definition can't be changed until people start writing about the word with a different meaning attached to it.
Posted by: | 22 Jun 2007 21:49:27
... So we shouldn't stigmatize low paying, high stress, dead-end jobs? We should praise them instead? Seems to me that this is a little topsy turvy...
Posted by: Michael Lamb | 11 Feb 2008 16:50:28