Beer for children. Hurrah!

There is so much the Japanese can teach us. For instance, they manage to have a heroic drinking culture that is remarkably good mannered and non-aggressive. How wonderful to learn that in Japan you can buy fake beer for your toddler. It's unimaginable in uptight Britain.

And here's the advert, which you can watch below.

Robbie Millen

(via Reason)