Beer for children. Hurrah!
There is so much the Japanese can teach us. For instance, they manage to have a heroic drinking culture that is remarkably good mannered and non-aggressive. How wonderful to learn that in Japan you can buy fake beer for your toddler. It's unimaginable in uptight Britain.
And here's the advert, which you can watch below.
Robbie Millen
(via Reason)
Beer for children,what a great swap!!!
Posted by: Mike Couch | 1 Jun 2007 13:13:59
That's so funny. I guess for some brittons this is outrageous. but this is so funny. Of course the beer is alcochol free which is ok.
anyway the next step will be red and white wine for children. maybe a good point for a business but i guess not in the uk.
Posted by: Mario | 2 Jun 2007 06:45:20
Not so long ago you could buy Top Deck in Britain. Lager and lemonsde flavour ans so on. It was great stuff - about 0.05% proof but kept 14 year olds off the real stuff.
I guess in our progress we have regressed somewhat!
Posted by: arran | 2 Jun 2007 10:50:49
Personally I have no problem with children drinking alchohol free beer, afterall we have alchohol free beer in England and its not illegal to serve it to children. I have found however that children for the most part dislike the taste of beer, its an aquired taste. But as they get older its a fantastic idea, much better for teenagers to learn how to socially interact in Pub environments and gradually have their alchohol increased than what happens today.
18 years old, down the pub, never given the chance to act sensibly in a family pub environment and we wonder why fights start.
I´d rather have an irate 16 year old on low alchohol drinks give me a slap due to not being to handle it than a full on punch from an irate 18 year old in the same situation.
Posted by: zeus dormer | 5 Jun 2007 05:06:38
Mario - You can already buy non-alcoholic wine. It tastes horrendous, which may very well be the point...
Posted by: Ben | 5 Jun 2007 07:28:53
Mario,
Thanks for explaining the joke. Just in case we missed it...
Posted by: Mark | 8 Aug 2007 19:22:02
Of course, it doesn't matter that for hundreds of years, sottish British "heads of the household" routinely sent their children to the pub for a bucket. But we're beyond that now that we are chumming up to the Americans and their moral know-how, eh?
Posted by: Derf | 17 Sep 2007 01:08:18
When I was a kid, my Dad would always ask me if I would like a sip of his beer at the dinner table...I never liked it, and it kept me from drinking until I was about to graduate from college; so when I started, I was old enough and mature enough to handle alcohol responsibly.
Posted by: Rick | 13 Oct 2007 08:23:32
Oh, and Mark, all that "American moral know-how" is all Europes fault. Europe took all their annoying Puritains and shipped them over to the American Colonies. Now we've got a country with a lot of religious zealots.
Posted by: Rick | 13 Oct 2007 08:30:33
A long time ago, during middle age, the only decent thing available for drinking was beer. Kids had it for breakfast and everyone was happy.
Cheers!
Posted by: Luis | 17 Oct 2007 19:27:18
er...
its nothing to do with morals per say but isnt this a breweries dream, lets get kids used to the idea of drinking beer and its taste real early.
Im old enough to remember sweet cigarets, white sticks of candy for small children. these were banned or dropped from sale as they encouraged smoking, is this not the same for this idea.
and there is a world of diference in marketing non or low alchol beers to adults and doing so for children.
Posted by: Mike FW | 21 Oct 2007 23:31:38