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October 08, 2008

The secret reason why Obama's winning

Obama_at_debateThe Drudge Report used a single word headline for its debate coverage - Boring.

And that is a disaster for John McCain.

Yesterday's Town Hall format was widely regarded as the most likely to produce a McCain victory. And it needed to. As I have argued before, if the race goes on smoothly, McCain will lose.

Don't just look at polling figures. Look at this story from the Washington Post online. Here's the secret reason why Obama is winning, the one in small print in a footnote at the bottom of the page:

Barack Obama is outspending John McCain at nearly a three-to-one clip on television time in the final weeks of the presidential election, according to ad buy information obtained by The Fix, a financial edge that is almost certainly contributing to the momentum for the Illinois senator in key battleground states.

From Sept. 30 to Oct. 6, Obama spent more than $20 million on television ads in 17 states including more than $3 million in Pennsylvania and more than $2 million each in Florida, Michigan and Ohio. McCain in that same time frame spent just $7.2 million in 15 states.

Even when the Republican National Committee's independent expenditure spending in Indiana, Michigan, Ohio, Pennsylvania, Virginia and Wisconsin is factored in (a total of $5.3 million), Obama still outspent the combined GOP forces by roughly $8 million in the last week alone.

Big lead, big money, big mo. It's all with Obama.

Posted by Daniel Finkelstein on October 08, 2008 at 10:38 AM in 2008 Presidential election | Permalink Bookmark and Share

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The secret reason why Obama's winning

Obama_at_debateThe Drudge Report used a single word headline for its debate coverage - Boring.

And that is a disaster for John McCain.

Yesterday's Town Hall format was widely regarded as the most likely to produce a McCain victory. And it needed to. As I have argued before, if the race goes on smoothly, McCain will lose.

Don't just look at polling figures. Look at this story from the Washington Post online. Here's the secret reason why Obama is winning, the one in small print in a footnote at the bottom of the page:

Barack Obama is outspending John McCain at nearly a three-to-one clip on television time in the final weeks of the presidential election, according to ad buy information obtained by The Fix, a financial edge that is almost certainly contributing to the momentum for the Illinois senator in key battleground states.

From Sept. 30 to Oct. 6, Obama spent more than $20 million on television ads in 17 states including more than $3 million in Pennsylvania and more than $2 million each in Florida, Michigan and Ohio. McCain in that same time frame spent just $7.2 million in 15 states.

Even when the Republican National Committee's independent expenditure spending in Indiana, Michigan, Ohio, Pennsylvania, Virginia and Wisconsin is factored in (a total of $5.3 million), Obama still outspent the combined GOP forces by roughly $8 million in the last week alone.

Big lead, big money, big mo. It's all with Obama.

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