Mine's a pint... of Wrinkle Reducing Coke

Cleopatra would have killed for some... the US website BrandWeek is reporting that Coca-Cola and L'Oréal have teamed up to create a drink that that makes you look young again. The functional or "nutraceutical" drink is called Lumaé. Still in the early stages of development, sources claim it contains ingredients that will help women care for their skin.

Says BrandWeek: "Lumaé is expected to target active, influential, image-conscious women over the age of 25 who embrace health and wellness. Coke is interested in marketing and distributing Lumaé like a beauty brand instead of a soft drink."

Coke is already knocking out similar products overseas. In Japan, says BrandWeek, it has already launched a beverage called Love Body, which it claims not only burns calories, but contains an ingredient said to jack-up your bust size. "Pretty soon there will be a drink for every part of the body and every mood you're in," it quotes a chap called Larry Trachtenbroit, head of Brain-Twist, New York, as saying.

Sounds like Larry might have downed a pint or two of the hard stuff already.....