Reviews don’t make a blind bit of difference to how a book sells. That, at least, is the popular wisdom among publishers. That means Jeffrey Archer’s latest “novel” can get rubbished by the critics and still make millions (the vast publicity budget presumably helps). Or, the other way round, there are thousand and thousands of marvellous books, greeted rapturously by reviewers, that have failed even to pay back their meager advance. A nice review warms the heart of the author but it doesn’t have much impact on the cash registers.
True. But it does rather underestimate the point of the whole reviewing business. Of course, working on the TLS, I’m biased – but I am committed to the idea that reviews have an important part to play in (for want of a better word) literary culture. Not only as a guide to the quality of what authors and publishers turn out, but also in their own right – as comment, criticism, insight, and a good read.
So how do I choose reviewers for the Classics books when I’m at the TLS? In a way it’s a bit like a dating agency.

Et tu Brute?
As Blair and Brown slug it out behind the scenes, and their partisans line up for a more public fight, up-market journalists have gone back to their Latin. “Et tu Brute?” has been bandied about more than it has for decades. There’s no better slogan for being shafted by an erstwhile ally.
“You too, Brutus?” is what Julius Caesar is supposed to have queried when he spotted his friend Marcus Junius Brutus amongst the posse of senators pointing their daggers at him on the Ides of March. That’s if you print it with a question mark. Print it with an exclamation mark and it becomes more of a threat: “They’ll get you too, Brutus” (which, of course, in the end they did).
In fact, Caesar never said it.
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Posted by Mary Beard on September 08, 2006 at 08:51 AM | Permalink | Comments (7)