Turkish reality tv show to convert atheists

Bess writes: You could not make this up. In Turkey, a new television show – Penitents Compete – is pitching ardent atheists against faith leaders who wish to convert them.
Should the efforts of the Imam, Rabbi, Buddhist Monk and Greek Orthodox priest succeed, the lucky winner gets the chance to make an all-expenses-paid pilgrimage to Mecca (for Muslims) Jerusalem (Christian/Jew) or Tibet (Buddhist). Ten atheists will compete against four faith leaders in each episode. The show is billed, reports the BBC with the following tag line: “We give you the biggest prize ever; we represent the belief in God. Believe, repent, God will forgive you.”
A television camera crew will follow the winner on their pilgrimage. There has been, reports Reuters some disapproval. Hamza Aktan, chairman of Turkey’s High Board of Religious Affairs told Anatolian, the state news agency: “Doing something like this for the sake of ratings is disrespectful to all religions." Propaganda, or pure genius? What do you think?