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The Marc Jacobs goody bag

They saved the best until last, the best goody bag that is…at the Marc Jacobs party on Friday night guests came away with a cotton shopper containing a giant beach towel, two t-shirts, a book on the man himself, and a giant bottle of his ‘rain’ perfume.’

More Monday goodie bags

Highlights of the day included a delicious chocolate brownie thoughfully left on the seat at the Duro Oluwo, which helped get us through the morning, and some Mac makeup at Mannish Arora. The overall winner was Fahion East, which gave away a cloth bag designed by newcomer Danielle Scutt, a notebook from the Shop at Bluebird and a bottle of Topshop mineral water. Yes, everything in a goodie bag is branded, even the water.

Sunday's goody bag round up

Nothing at Caroline Charles or Paul Costelloe, and a rather measly bottle of Diet Coke, bottle of water, two very small cheese biscuits and an even smaller pot of hand cream at Ben de Lisi. Freebie count redeemed at the last minute with a rather fine Topshop Unique umberella, at Topshop.

Bling at Tracey Reese

The lead-up to Tracey Reese’s show on Sunday threw us for a loop: Kelly Rowland of Destiny’s Child perched on a front row seat, R&B madam Alicia Keyes sat right near by, and swag bags contained a craft kit to bedazzle your mobile phone with crystals. All signs pointed to a show heavy on the bootylicious. But what trotted out on the catwalk were classy designs, swing coats and trapeze dresses suited to a modern-day Audrey Hepburn, hardly the type to carry a Swarovski-studded moby. - Sarah

See catwalk pictures of the Tracy Reese show

Swag bags from the weekend

At the Karen Walker show at the Bumble & Bumble hair salon the goody bag comprised unsurprisingly a whole load of Bumble & Bumble hair stuff, including shampoo, conditioner, hair shine and a condtioning cream. And that was for everyone, not just the front row. What's incredible over here is how even semi-established designers receive great sponsorship.

Later that afternoon, Alexander Wang, 'touted as the next Phillip Lim' and a relative newcomer gave everyone mini bags of Shiseido beauty products. Keep them coming, we say.

Read Carolyn's full report on how designers glam-up their creations for America's markets

Kim Cattrall and sad goodie bags

Attending to America's most powerful man is a tough job, so it makes sense that his wife, the First Lady of the United States, indulges in a little R&R, soaking up the scene runway-side at the The Heart Truth Red Dress Collection show. Ok, so this show isn’t all flash and glamour (though models such as Sex and the City’s Kim Catrall and singer Rihanna added a gloss of it), it aims to raise awareness about heart disease in women.

Amusingly enough, it nearly sent half the audience into cardiac arrest: After guests had gotten comfy in their seats they suddenly were asked to leave the auditorium—without their purses. With attendees toting handbags worth hundreds, even thousands, of pounds, the prospect of abandoning them so a guard could rifle through them was not the most appealing. But, good citizens all, the audience dispatched themselves from the tent so that Mrs. Bush’s muscle guard could ensure the First Lady’s safety. Health conscious to the end, The Heart Truth’s sad goodie bags contained tea and toothpaste.

More exciting freebies were to be had under the main lobby tent. Ringed with vendors trying to court the style-makers, each mini booth offers some gratis treat for spectators. By far the best was a wine-vending machine, which dispensed booze straight from the bottle with the push of a button. Shipping company DHL offered free espresso for a “quick pick up” (geddit?) and outside pretty girls handed out coupons for free taxi rides courtesy of…Cotton? (I don’t get it)

Strangest sighting: Thus far, it has to be the male model wearing a skirt of mobile phone products. Let's just say no one was checking out the phones.

-- Sarah