Alex T
Jenson Button has repeatedly stated that he is moving to McLaren because of his quest to pursue other challenges particularly the challenge of racing in the same team against one of his fellow Brit LH. Further, he's also repeatedly stated that he definitely is not moving to the new team because of financial rewards
The famed psychologist Abraham Maslow in his renown "Needs Theory" model tells us that 'money is not a motivator'. Thus, someone like Button is making decisions based on his desires to fulfil his 'self-actualization need' - to be the best that he can become. So does this model adequately explains why Button is leaving? Not quite.
During those dark days of December '08 when the fate of the Honda/Brawn team was very unclear, Button demonstrated his loyalty, character, commitment and belief in the team by communicating strong public support; by making some very major financial concessions in order to help secure the team's survival and future. Those concessions were very costly to him. Unfortunately, it would appear that when he was ripping up his old contract neither he nor his management team did not adequately protect his economic interest with a rescission or claw back or restoration clause stipulating that all of his concessions would be restored retroactively (status quo ante),or prospectively should the team survived and prosper. (But, allowing him the option to waive this clause in whole or in part as the need arise).
As we are all aware, in 2009 Button's team was a runaway success. Thanks in no small part to Button's major concessions and his driving prowess. During the 1st half of the season and in the penultimate race in Brazil, Button's driving was near flawless. It was a demonstrated silky smooth beautiful work of art. His performance was without a doubt the acme of grace, self-confidence, beauty, ease and art-form. During this period, Button finally affirmed the potential that Sir Frank Williams saw in him eons ago.
Button's overall commitment may be summarized as follows: Demonstrated loyalty during the gloomy days; major financial contract concessions (give-backs) and winning for the team both the WDC and the Constructor's crown. Having done so, it is not unreasonable for Button to have expected that he would be very well rewarded by Ross Brawn and the team at the end of the season. He felt that this degree of respect duly earned and owed would be appropriately and promptly forthcoming at the end of season. This, apparently, did not happen.
Based on his overall contribution to Brawn's success, it is not unreasonable for Button to have expected that all of his concessions would have been restored, and that Brawn would have gone that extra mile of presenting him with special bonuses such as the winning car as well as, maybe, 10-25 shares in the company. Respect is shown not just by the financial package being offered but also by the symbolic gestures that are extended.
According to various press reports (see the Times, the Telegraph, Autosport and James Allen's Blog) Button was offered £8m. Officials of the team indicated that this amount was precisely the sum Button had asked for but now seems to want to get more. It was also suggested to Button that he may augment his team income with additional personal endorsements. In essence, it would appear that Button was being squeezed as well as being slated for seemingly being overly greedy.
Again, it is clearly a matter of record that Button was one of the principal factors in Brawn's success. In fact, he was instrumental in helping to ensure the survival and success of Brawn. As a result of his overall contribution, Brawn didn't just survived, it achieved the ultimate Hollywood-type success in the sport.
According to the Mail, Ross Brawn will get a £100m windfall(See http://www.dailymail.co.uk/sport/formulaone/article-1228209/Mercedes-ownership-Brawn-Jenson-Button-moves-closer-McLaren-switch.html)
The other secondary team partners will of course realize their own windfalls. Now since Button was instrumental in helping to save the team and having being a very major contributor to its success, then is it so unreasonable for him to want to share in the spoils?
I believe one could reasonable conclude that one of, if not the principal reason Button has decided to leave Brawn/Mercedes stems from the fact that he feels Ross Brawn and the team have not shown him the proper respect and dignity that he has earned. [*]
In addition to the issues explored above, another peculiar development seems to be occurring at Brawn/Mercedes GP. During the gloomy days of December '08, McLaren graciously agreed to allow Mercedes to supply engines to Brawn. McLaren also was instrumental in allowing Brawn to share in the TV revenues. As the 'old saying' states 'no good deed goes unpunished'
BrawnGP used the Mercedes engines to clobber McLaren on the track and win both championships. The engine deal subsequently contributed to the demise of the 15 years old marriage between McLaren and Mercedes; And of course, to add insult to injury, Brawn/Mercedes is now the official works team of Mercedes. As a result of these transactions Ross Brawn will now get a £100m windfall (see above citation). According to Autosport, Ross Brawn has indicated that he will not release Button to McLaren until the expiration of his existing contract. Very interesting indeed.
One final point regarding the importance of "respect". We are all aware of the termination package Kimi received from Ferrari. McLaren decided to blend its offer with Ferrari's severance package. This way, Kimi's blended Ferrari/McLaren renumeration would not exceed LH's retainer. Kimi apparently felt that as a matter of principle this was unacceptable. He apparently felt that the blended package was not fully respectful of his status.
[*] Update:My final conclusion should have stated that Button's decision to leave Brawn/Mercedes was based on his desires to fulfil his needs for respect (esteem) and self-actualization. (Maslow: Levels 4 & 5). Allow me to thank Tim for reminding me of the need for logical consistency as per his comprehensive analysis of the piece.