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March 27, 2008

Stephen Carter thinks Brown's speeches are "stilted" and "too cluttered"

Another week, another scoop for PR Week. But could Brown's new guru Stephen Carter have gone too far this time?

The former PR executive is reported to have made "tentative contact" with a trio of Tony Blair's speech writers -- Peter Hyman, David Bradshaw and Phil Collins (red rags to some in Team Brown) -- to see if they are interested in returning to No 10.

PR Week reports that Mr Carter had expressed concern about the way Mr Brown’s speeches were written and suggested that they are failing to resonate with the public.

The Prime Minister has increasingly been relying on his close friend Colin Currie, a doctor by trade, to draft his speeches. Currie is currently working alongside Beth Russell on a part-time basis. A senior source told the magazine:

"It has been acknowledged that the Government's messages are too cluttered and that Gordon needs to show a bit more personality, rather than the stilted language that he tends to use when he makes these speeches.'

The magazine also suggested that Mr Carter is reviewing the position of Brown's long-serving opinion pollster Deborah Mattinson, employed by Chime Communications.

Given that Mr Carter seems to be making enemies, is picking fights in PR week wise?

Sam Coates on March 27, 2008 at 19:16 | Permalink Bookmark and Share

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