Buzzwords and bingo - no. 3
Communitainment.
A word created from community, communication and entertainment.
According to the report The User Revolution, by analysts PiperJaffray, "Over the next 10 years more than half of internet usage will be communitainment."
What are they talking about? Websites such as MySpace, YouTube and Facebook.
Faffing around on the internet has never sounded so complicated.
Don't get me started.
Learnings. Since when did that noun have a plural form? Presumably "lessons" has too much of the school or church about it, and we'll have none of that musty thinking in our pristeen Marketing world. God help us.
Action. Is a noun, not a verb.
Scope. Don't scope something. Look into it. Investigate it. Assess it.
Issue. No-one admits to having something so negative as a problem. Any issues with that? "Oi you, what's your f***ing issue mate?"
English has the largest vocabulary in the world, and still we feel the need to make up new words. Could it be we just need to look in the dictionary to find perfectly good ones that already exist?
Posted by: Spod | 28 Nov 2007 16:56:48
Related, but slightly off topic are obscure job titles that mask the true nature of the job e.g. hygiene operative (toilet cleaner)
Posted by: CLH | 28 Nov 2007 17:57:14
I totally agree Spod. The one that particularly irks me is monetarise. As in can we make money out of this.
Posted by: Carol Lewis | 5 Dec 2007 22:16:06