The reluctant CEO
My colleague, Julie Daniels, and I had the pleasure of interviewing one of the nicest - and tallest - CEOs in the world yesterday. Jim Buckmaster is the CEO of Craigslist and 6ft 7in. What was nice about him was that he was so understated. He didn't boast or brag. He just does what he likes doing - working on a website giving users what they want. He describes himself as a "tech" and says he's "not super sociable." He finds meetings useless, doesn't rate e-mail, doesn't set deadlines and doesn't obsess about the bottom line. And it pays off. The workers are happy and productive - 25 of them run 450 websites from their offices in San Francisco - and he and founder, Craig Newmark, "are making plenty of money." What's not to like.
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