Fred Perry's Latest Blank Canvas Project
Over the weekend I popped into Fred Perry to check out their latest Blank Canvas project, which has literally just hit the shops. The brand has invited a selection of cutting-edge British designers to add their own personal style to some classic Fred Perry products. Up at the moment is the trademark polo shirt, which has been radically revamped by designer duo &Son.
When I walked into the Newburgh street store my eyes were immediately drawn to an array of vibrantly coloured polo shirts, all screaming out for attention. Electric hues clash violently in designs inspired by the naval camouflage of World War One and Two. It might sound surprising but the Admiralty actually commissioned a innovative camouflage, aptly known as the ‘Dazzle’, to disturb and distort the enemy’s vision. &Son have taken this concept to the next level by introducing a brilliant colour palette for your eyes to feast on.
It would take a brave man to wear the glowing orange and fuschia number, but Fred Perry are keen to please all and there is a more muted version version for those less daring fans out there. Head down to any Fred Perry store to check out the &Son collection and be sure to keep tabs on the Blank Canvas project - next up is Anne-Sophie Back's take on Fred Perry dresses and knitwear.
Posted by: Dana Sawdaye
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