What's in a name?

Irony of ironies: it looks as if somebody is trying to copyright the term "Web 2.0". That's right, the same "Web 2.0" tag used to refer to the currently modish collection of websites that explore ways in which users can collaborate on projects and share content, thus sidestepping the evils of - yeap, you've got it - conventional notions of copyright

From The New York Times: "Web 2.0, a term that has come to represent the latest incarnation of the internet, a place where web sites are more dynamic and interactive, has a certain internet utopianism at its heart. But that image took a hit last week when a dispute broke out over who was allowed to use the term."