Beware the technology of cool

"Where is Jarvis Cocker, to show his bared-arsed contempt for this ghastly smugness?" asks Michael Parsons in his latest column, railing against the pseudo-cool of Apple and its chief executive, Steve Jobs. "I couldn’t quite figure out why this made my flesh creep so much, until that old line came into my head, "never trust a hippy capitalist." Absolutely. Steve, you’re beautiful. And we’re beautiful. And that’ll be 200 quid please."

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