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April 03, 2008

Good news for Apple, bad news for music labels

That observation is proving axiomatic yet again as news emerges that Apple's iTunes has now leap-frogged Wal-Mart to become the No 1 music retailer in the United States, which is the No 1 music market in the world. According to Ars Technica, Apple has 19 per cent of the music retail market compared to Wal-Mart's 15 per cent. A year ago, iTunes surpassed Amazon for the first time. Now, Amazon is in fourth, Ars says, citing statistics from industry sales tracker NPD Group.

While the report suggests download sales are still surging (at least for Apple), it does point to yet again worrisome news for the labels. NPD Group had been tracking the precipitous decline in physical music sales for some time. In February, it estimated  that "one million consumers dropped out of the CD buyer market in 2007, a flight led by younger consumers. In fact, 48 percent of US teens did not purchase a single CD in 2007, compared to 38 percent in 2006."

So, while everything looks rosy for the sale of iPods and tracks on iTunes, few music execs have reason to smile. These latest figures no doubt will propel talks by the major labels to push ahead with plans to introduce all-you-can-eat monthly fees to broadband users who want access to their catalogues. If a universal fee is introduced, it might just be called the next "iTunes killer." 

Posted by Bernhard Warner on April 03, 2008 at 02:26 PM | Permalink | Comments (12)

March 31, 2008

Apple, the most indispensible brand to global consumers?

So says a new survey this morning, commissioned by Steve Jobs himself... Kidding.

The findings are courtesy of marketing consultancy Interbrand's Brandjunkie survey which ranks Apple as the brand consumers around the world cannot live without. Interbrand is well known in the advertising and marketing industry for its annual brand study that attempts to estimate the value of a consumer brand. Usually, Coca-Cola wins that derby.

The Brandjunkie findings, which took the pulse of nearly 2,000 professionals and students in an online survey conducted earlier this year, sought rank the emotional value of the brands in our lives. The questions were the typical anthropomorphic, touchy-feely queries brand consultants like to ask, including:

Continue reading "Apple, the most indispensible brand to global consumers?" »

Posted by Bernhard Warner on March 31, 2008 at 10:40 AM | Permalink | Comments (12)

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