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April 08, 2008

Take three of these with every console

In over 25 years as a gamer, I have sustained various pathetic injuries. There was the Konix Suppli_2Speedking joystick which nearly dislocated my finger. There was that sprained wrist from hyperactive waggling of the QuickShot II in Daley Thompson's Decathlon. There was a chipped tooth from blowing imaginary smoke from the barrel of the Sega Master System Light Gun. And, most recently, there has been a whole new range of aches and pains from Nintendo's Wii Fit ordeal.

And not once, during all that time, did the medical profession seem to give a tuppenny damn about these risible ailments.

Finally, however, a Japanese company has sat up and taken notice of the health needs of people like me. People whose addiction to video games is writing cheques their bodies can't cash. People who press pause, get up and draw tSpec_bbhe curtains as rosy-fingered dawn breaks over a 12-hour online session of Resistance: Fall of Man. People who keep a packet of salt near the console to prevent hand-cramps, and who consider toilet breaks an unreasonable chore.

Yes, from now on, I'll be taking Game Suppli health supplements, produced by a company that has spent most of its life making precisely the kind of console peripherals that have scraped, snagged and slashed me for decades. The Bluberry one is for my pasty face, sunken eyes and other atrophied motor functions. The fish oil one will supposedly help me with the sort of game that requires me to delve deep into the IQ stash.

I spoke to CyberGadget - the outfit that produces these pills - and was told that this little foray into healthcare was really all about improving the public image of gamers. Apparently (this is according to CyberGadget) Japanese society looks rather unkindly on gamers and views them as either actual felons, or criminals in the making. When they are still school age, they don't do their homework; when they are grown up they hang around Akihabara with rucksacks enjoying themselves. Deeply suspicious, I'm sure you'll agree.

So, if I've understood the company correctly, the pills serve two purposes. First, they help the gamer game better than he or she did before. Second, they give gamers the sort of lusty, ruddy-cheeked glow that elderly Japanese feel they can trust.

Posted by Leo Lewis on April 08, 2008 at 02:18 PM | Permalink Bookmark and Share

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Leo Lewis



  • Leo Lewis is The Times' Asia Business correspondent, relishing the smell of the world's most exciting markets. He has been living in Tokyo since 2003, but dipping in and out of Japan since the very last glory years of the bubble. He plays golf on courses built when Japan Inc. was about to take over the world, but wonders why it's the now the Chinese getting the best tee-off times and Wall Street that owns the clubhouse.

    His 25-year love affair with video games, manga and anime finally culminated in something useful in 2006 - Japanamerica, a book co-written with Tokyo University's Prof Roland Kelts describing the worldwide explosion of Japanese pop-culture.

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