Mums can be embarrassing. They retain the capacity to make you feel as if you were 5 well in to adulthood. But what better way to exorcise all that embarrassment than to post their endearments on the internet? Postcards from Yo Momma asks you to send in your mum’s messages. “Call me” is a common one, while one recipient is pestered about an enticing “lunch with grandma and the garage-sailing group”.

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